Because you like Chuck Bass in Gossip Girl
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Emma Woodhouse knows what's best for everyone else. Just don't try to tell her what to do. See them in Emma.
Darcy Lewis is a razor-sharp scientist studying things that science can't explain. See them in Thor.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Assistant to the demanding editor-in-chief, Emily Charlton comes across as cold and insensitive. But who can blame her? See them in The Devil Wears Prada.
A majestic ruler, Mufasa is respected throughout the animal kingdom. See them in The Lion King.
A brave "Young Wolf," Robb Stark has never lost a battle. See them in Game of Thrones.
For Scout Finch, growing up means learning the world is a more complicated place than you once thought. See them in To Kill a Mockingbird.
A sarcastic and nosy tomboy, Stephanie Tanner is understandably not crazy about being the middle child. See them in Full House.
Kevin Khatchadourian is a disturbed, affect-less teen on a dark path. See them in We Need to Talk About Kevin.