Because you like Richard Gilmore in Gilmore Girls
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
A short-tempered guy, Bowser is determined to wreak havoc on the Mushroom Kingdom. See them in Super Mario Bros..
Megamind is searching for purpose in a supervillain life without a superhero to fight. See them in Megamind.
A stylish agent, Agent J would rather improvise than play by the rules. See them in Men in Black.
It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.
Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
After surviving a CIA mission that was supposed to kill him, ex-military man John Reese bets it all on a chance to redeem himself. See them in Person of Interest.
Chanel Oberlin is a big fan of herself, and she can't see why anyone else wouldn't be too. See them in Scream Queens.
Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.