Because you like Ari Gold in Entourage
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
As the White House Press Secretary, C. J. Cregg is a master of verbal karate and the best damn basketball player in Ohio Valley history. See them in The West Wing.
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
Meat Boy tenaciously throws himself into danger, and when he fails, he immediately gets back up and tries again. See them in Super Meat Boy.
If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.
Anna Karenina doesn't want to be a respectable woman any more. She thinks respect was invented to cover the empty place where love should be. See them in Anna Karenina.
A determined and cold-hearted spy, Cassian Andor will do what it takes to stand up to the evil Galatic Empire. See them in Rogue One.
April Kepner is an excellent surgeon, but outside of the operating room, she's more anxious than most. See them in Grey's Anatomy.
Spyro the Dragon loves getting into trouble around the Dragon Realms. See them in Spyro the Dragon.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
NiGHTS is a powerful but childlike spirit who hates being told what to do. See them in NiGHTS into Dreams.