Because you like Spike in Buffy the Vampire Slayer

Riley Blue is trying to outrun her bad luck, but she might not be fast enough. See them in Sense8.

Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.

Beware! Anton Chigurh carries a coin with him, which he forces his victims to flip to decide whether they will live or die. See them in No Country for Old Men.

As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..

Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.

Greenpeace? No, this brave eco-terrorist is waging Greenwar. See them in Final Fantasy Series.

Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.

Most of the world has been wiped out from The Beast. And when The Beast comes, Cole MacGrath will be ready. See them in inFAMOUS.

Galina Reznikov is the head chef of prison, cooking up meals as well as storms on anyone who dares to cross her; even the guards are terrified of her. See them in Orange Is The New Black.

When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.

People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.