Because you like Rupert Giles in Buffy the Vampire Slayer
The crown prince of the Fire Nation, Zuko has been ordered by his father to find the long-lost Avatar before he is allowed to return home. See them in Avatar: The Last Airbender.
Spencer Reid's super-smarts helps catch killers, and his social awkwardness endears co-workers. See them in Criminal Minds.
Krusty The Clown somehow makes life sillier and more somber at the same time. See them in The Simpsons.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
Free-spirited Annie Hall goes through life saying "La-di-da, la-di-da, la la." See them in Annie Hall.
A contemptuous aristocrat, Violet Crawley is unafraid to exert her authority and voice her opinions, no matter how harsh they are. See them in Downton Abbey.
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.
Although Thomas Sharpe is an English baronet, he doesn't have a Shilling to his name. He's in America to sell his invention and marry rich. See them in Crimson Peak.
Lyra Belacqua is prone to getting in trouble, but she's also clever enough to get out of it. Most of the time. See them in The Golden Compass.