Because you like Drusilla in Buffy the Vampire Slayer
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Convinced that the world is conspiring against him, Tatsuhiro's reconciled himself to his fate as a shut-in. See them in Welcome to the NHK.
Always headed towards adventure, Goku is frequently with a band of loyal companions at his side. See them in Dragon Ball.
As Jane Villanueva grapples with a truly unexpected pregnancy, she realizes that her life is "now the stuff of telenovelas." See them in Jane the Virgin.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Ethan Hunt's mission, should he chose to accept it, is to save the world from impossible threats. See them in Mission: Impossible.
Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.
Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.