Because you like Terry Jeffords in Brooklyn Nine-Nine
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Tiana lives by a simple motto: "Fairy tales can come true. But you gotta make them happen, it all depends on you." See them in The Princess and the Frog.
Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.
A confident celebrity, Allison Hargreeves wasn't quite careful enough about what she wished for. See them in The Umbrella Academy.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Introverted Kira Yukimura is sweet, bubbly, and eager to make friends. See them in Teen Wolf.
Columbus can't trust anyone. The first girl he let into his life tried to eat him. See them in Zombieland .