Because you like Tuco Salamanca in Breaking Bad
Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.
The brilliant Mona Vanderwaal is proof that undergoing an "extreme makeover" isn't always a good thing. See them in Pretty Little Liars.
A talented OBGYN, Addison Montgomery is trying to figure out the whole love and marriage thing. See them in Grey's Anatomy.
Claire Standish is a popular, perfect princess who's deeper than she seems. See them in The Breakfast Club.
Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.
Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.
Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
A consummate schemer with a knack for solving mysteries, Shawn Spencer has trouble taking anything seriously. See them in Psych.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.