Because you like Tuco Salamanca in Breaking Bad

Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.

If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.

Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.

A talented OBGYN, Addison Montgomery is trying to figure out the whole love and marriage thing. See them in Grey's Anatomy.

After being resurrected and discovering his new morphing abilities, Alex Mercer uses them to combat the virus now ravaging New York. See them in Prototype Series.

The "runt" of his biker gang, Tetsuo Shima grapples with a perpetual inferiority complex. See them in Akira.

Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.

Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.

Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.

George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.

Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.