Because you like Gus Fring in Breaking Bad
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Alfredo Linguini can whip up five star meals effortlessly. Just don't look under his hat. See them in Ratatouille.
Alex DeLarge likes his favorite milk-based, drug-laced cocktail. It helps him get in the mood for a night of "ultra violence." See them in A Clockwork Orange.
Detective Alec Hardy doesn't let anyone get too close to him. See them in Broadchurch.
On the outside, Gwen seems meek and calm. But she has an inner core of steel. See them in Merlin.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.