Because you like Gus Fring in Breaking Bad
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Romantic, impulsive, and captivated by the joys of life, Natasha Rostova is on the messy path of growing up. See them in War and Peace.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.
Hawkeye is most comfortable perched above the action, keeping an eye on everything and using a well-timed arrow to save the day. See them in Marvel Cinematic Universe.
Clementine Kruczynski thinks that too many guys think she's a concept, or she completes them, or she's gonna make them alive. See them in Eternal Sunshine of the Spotless Mind.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
SpongeBob SquarePants lives in a pineapple under the sea. Absorbent and yellow and porous is he. See them in SpongeBob SquarePants.
As Jane Villanueva grapples with a truly unexpected pregnancy, she realizes that her life is "now the stuff of telenovelas." See them in Jane the Virgin.
Nick Miller might not have a bank account, but he defintely has a lot of love to give. See them in New Girl.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.