Because you like Mark Renton in Trainspotting
Charlotte York is an idealistic art curator who loves horses, tennis and Elizabeth Taylor movies. See them in Sex and the City.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
If the benchmark is extraordinary, what do you do if you're not like Vanya Hargreeves? See them in The Umbrella Academy.
Philip J. Fry accidentally cryogenically froze himself for a millennium. See them in Futurama.
It's a race against time to develop his theory of the origins of the Universe before Stephen Hawking's body and mind give out. See them in The Theory of Everything.
Holly Golightly spends so much time trying to be other people's dream girl, she doesn't really know what kind of girl she actually is. See them in Breakfast at Tiffany's.
Even with the world on the line, Bayonetta is an Umbra Witch who maintains a biting sense of humor. See them in Bayonetta.
Quinn Fabray can become a monster when there is something she wants. See them in Glee.
An aloof punk rock goddess, Nana Osaki has a surprisingly big heart. See them in Nana.
Experiment 626 was designed for one thing: to destroy everything he touches. See them in Lilo & Stich.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.