Because you like Dorothy Gale in The Wizard of Oz
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Jim Halpert is a master at the art of making it through the work day, including participating in an office Olympics. See them in The Office.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Mystique is a shape-shifting mutant who, after too many disappointments, does not want to co-exist with humans. See them in X-Men Series.
Scott Pilgrim's superhero suit is just a video game t-shirt and sweatbands. But this slacker is brave enough to fight all his girlfriend's evil exes. See them in Scott Pilgrim vs. the World.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Meticulous Arthur is always prepared, but he may not be ready to be the point man in the criminal world of dream sharing. See them in Inception.
Resourceful and pragmatic, Selina Kyle always keeps in mind her number one priority: herself. See them in Gotham.
Ace pilot Asuka Langley Soryu is confident, haughty, and a little less grown-up than she pretends to be. See them in Neon Genesis Evangelion.
A fight every now and then makes Dante's life a little more interesting. See them in Devil May Cry.
Don't mess with Mickey Milkovich unless you want to see the wrong side of one of his many guns. See them in Shameless.
Jack Frost would rather crack a joke or throw a snowball than take anything seriously. See them in Rise of the Guardians.