Because you like Ellis Boyd "Red" Redding in The Shawshank Redemption
Vivian Ward is a no-nonsense working girl with fairy-tale dreams. See them in Pretty Woman.
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
John Bender's interests include marijuana, fighting, and breaking the rules. See them in The Breakfast Club.
A jaded skeptic who only wants to get paid, Garrett becomes involved in bigger struggles that force him to be less self-serving. See them in Thief.
Annie Walker can bake a beautiful cupcake, but everything else in her life is a mess. See them in Bridesmaids.
There's never a dull moment when this mischievous high-schooler gets up to his hijinks. Save Ferris! See them in Ferris Bueller's Day Off.
Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.
Clank is the quintessential rational, intelligent robot sidekick. See them in Ratchet & Clank.
When a half-breed breaks the rules, John Constantine deports them straight back to hell. He's trying to buy his way into heaven. See them in Constantine.
Resourceful and courageous, Chun-Li is dedicated to using her considerable strengths against evil. See them in Street Fighter.