Because you like The Man in Black in The Princess Bride
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
For Jack Pearson, the best thing about having triplets is giving three times the love. See them in This Is Us.
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
Bodhi Rook is a defected pilot for the Galactic Empire dead set on destroying the Death Star. See them in Rogue One.
Donkey is proof that if you're annoying enough you can change the world; he's the reason that his friend Shrek does, well, anything. See them in Shrek.
Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.
Often the one to deliver bad news to the families of victims, Jennifer Jareau isn't sure this is what she signed up for. See them in Criminal Minds.
Gene Belcher dreams of a future in the limelight, and he doesn't let his lack of talent hold him back. See them in Bob's Burgers.