Because you like Wyldstyle in The Lego Movie
Rose Hathaway is a reckless, rebellious smartass who's training to be a royal vampire guardian. See them in Vampire Academy.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Motivated by a strong sense of curiosity, fleet-footed Lina Mayfleet is happiest when she's on the move. See them in The City of Ember.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Anna Karenina doesn't want to be a respectable woman any more. She thinks respect was invented to cover the empty place where love should be. See them in Anna Karenina.
Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.
Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.
For the sake of science, Kurisu Makise will persevere no matter how deep into the dark secrets of the world she finds herself. See them in Steins;Gate.
Nothing instills more fear in the Empire than the deep kshhh of Darth Vader breathing through his helmet. See them in Star Wars Series.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.