Because you like President Snow in The Hunger Games
Despite Norman Bates' typically kind and shy personality, he is also prone to occasional violent outbursts. See them in Bates Motel.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Auggie Pullman is a true wonder depite what some cruel classmates say. See them in Wonder .
Victor Frankenstein can create life, so he's pretty awesome if he says so himself. See them in Frankenstein.
Though he may be blind, Chirrut Imwe sees the power of the force more than most. See them in Rogue One.