Because you like Arthur Dent in The Hitchhiker's Guide to the Galaxy
Django was once a slave. Now that he has a taste of freedom, he understandably wants a full meal. See them in Django Unchained.
Vash might act like a carefree, peace-loving goof, but it's not wise to underestimate this "Humanoid Typhoon." See them in Trigun.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
For Sly Cooper, stealing isn't just about the haul. It's also about the journey. See them in Sly Cooper.
A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.
A no-nonsense hitman with a taste for good burgers and divine justice, Jules Winnfield will go to great lengths to please his boss. See them in Pulp Fiction.
Peter Venkman's "research" projects are designed to get undergraduate students to sleep with him. Though it turns out he can bust ghosts. See them in Ghostbusters.
Smart but insecure, Tally Youngblood is torn between what she wants and what her society demands. See them in Uglies.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
A crooked cop, Harvey Bullock is the product of a not-so-just criminal justice system. See them in Gotham.