Because you like Mikael Blomkvist in The Girl with the Dragon Tattoo
Running away from murderous aliens has turned into an interstellar chase for Jupiter Jones. See them in Jupiter Ascending.
It's time somebody has to take over. It might as well be Fish Mooney. See them in Gotham.
Woody is a selfless leader of Andy's toys who likes change less than a snake in his boots. See them in Toy Story.
How is angel Aziraphale supposed to stop the apocalypse when Hell's forces misplaced the Antichrist somewhere? See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
There is never a dull moment with Jim Moriarty: expect booze and sing alongs in between all of the homicide. See them in Sherlock.
As an undercover cop, Schmidt is getting to relive high school as a cool kid. See them in 21 Jump Street.
With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Anger-filled, merciless, and tortured, Kylo Ren is always at war—with the Rebel Alliance, and with himself. See them in Star Wars Series.
Luke Skywalker always wanted to leave home, but he didn't expect that it would be as part of a quest to rescue a princess and save the galaxy. See them in Star Wars Series.
Obi-Wan Kenobi is a sage Jedi who doesn't need to say much to teach you a galaxy's worth of wisdom. See them in Star Wars Series.
A house elf, Dobby is loyal, compassionate, and yearning for freedom. See them in Harry Potter Series.