Because you like Jean-Baptiste Emanuel Zorg in The Fifth Element

Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.

Leonard "Bones" McCoy is passionate, moral, and ready to stitch you back together. See them in Star Trek.

Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.

Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .

Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.

Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.

A jaded skeptic who only wants to get paid, Garrett becomes involved in bigger struggles that force him to be less self-serving. See them in Thief.

Aladdin is a street-thief who is on his way up. Way, way up! See them in Aladdin.

Morpheus is wise enough to see into the bones of the world. See them in The Matrix.

Gilderoy Lockhart's biggest idol is himself. See them in Harry Potter Series.

There isn't a man in the world who executes his job with more finesse than Monsieur Gustave H. See them in The Grand Budapest Hotel.

Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.