Because you like Ash Williams in The Evil Dead

Connor Walsh is arrogant enough to think he's the smartest guy in the room, and quick-witted enough to prove that he is. See them in How to Get Away with Murder.

Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.

Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.

Disgust is a friend who makes sure you stay away from all things gross. See them in Inside Out.

Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.

Jacob Kowalski is just a baker caught up in an otherworldly adventure. See them in Fantastic Beasts and Where To Find Them.

While Fantine's gentleness has led others to take advantage of her, it ultimately forces her to become stronger. See them in Les Miserables.

People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.

Reclusive, quiet, and seemingly emotionless, Lain Iwakura feels like an outsider in her hyper-connected world. See them in Serial Experiments Lain.

A whip-smart NYU professor who is a master of her classroom but less confident in her love life, Rachel Chu comes into her own on a trip to Singapore. See them in Crazy Rich Asians.

A cocky surgeon, Stephen Strange is learning that magic is more real than he could ever imagine. See them in Marvel Cinematic Universe.