Because you like Miranda Tate / Talia al Ghul in DC Extended Universe
Kelly Kapoor's interests are office gossip, pink (the color), Pink (the singer), snow cones, the temp Ryan, and "basically, anything that is awesome." See them in The Office.
Charlotte York is an idealistic art curator who loves horses, tennis and Elizabeth Taylor movies. See them in Sex and the City.
Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
A gifted detective, Rust Cohle is as dark and twisty as any murderer he chases. See them in True Detective Season 1.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
N'Jadaka is a righteous man with a violent agenda. See them in Marvel Cinematic Universe.
Foggy Nelson is a principled small-time lawyer fighting for fellow little guys. See them in Marvel Cinematic Universe.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
The best part of Yelena Belova's life was fake and no one told her. See them in Marvel Cinematic Universe.
Turanga Leela is the daughter of two mutants who live in the sewers below New York City. See them in Futurama.