Because you like Jeff Lebowski in The Big Lebowski
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Cosima Niehaus loves exploring the unknown. Even her own DNA is a puzzle, waiting to be unlocked. See them in Orphan Black.
Underneath her brassy, sarcastic exterior, Olive Penderghast is more sensitive than she pretends to be. See them in Easy A.
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.
Samantha Jones is a try-sexual who'll try anything once. See them in Sex and the City.
Christine Palmer is a great surgeon and an even better friend. See them in Marvel Cinematic Universe.
Raphael is a short-fused hothead who loves a good fight and some tasty pizza. See them in Teenage Mutant Ninja Turtles.
This is not a democracy. According to Torrance Shipman, it's a "cheerocracy." See them in Bring It On.
Carl Fredricksen is a crotchety old man who may just have it in him to take one last, great adventure. See them in Up.
When it comes to flattery, manipulation, and politics, Oswald Cobblepot can play with the best of them. See them in Gotham.