Because you like Rick Flag in DC Extended Universe
Stuck in space, Ryan Stone will either make it back to Earth and have one hell of a story to tell. Or she will burn into the ether. See them in Gravity.
Anna Karenina doesn't want to be a respectable woman any more. She thinks respect was invented to cover the empty place where love should be. See them in Anna Karenina.
For the sake of science, Kurisu Makise will persevere no matter how deep into the dark secrets of the world she finds herself. See them in Steins;Gate.
As the White House Press Secretary, C. J. Cregg is a master of verbal karate and the best damn basketball player in Ohio Valley history. See them in The West Wing.
Wearing couture pinstripe suits over his cut abs, banker Patrick has a way with the ladies. But his relationships never end well. See them in American Psycho.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
Melinda May is a woman of few words and many talents. Most of them martial. See them in Marvel Cinematic Universe.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Norma Bates may look like a harmless housewife, but don't let that fool you. See them in Bates Motel.
Mark Zuckerberg has achieved everything he's ever wanted, and he's proving to the world how brilliant he is. But happiness eludes him. See them in The Social Network.
Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.