Because you like Tony Montana in Scarface
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
Born and raised in the darkness, Bane is determined to have the city totally under his control so that he can demolish it. See them in DC Extended Universe.
Billy Butcher's job is to give everyone hell by any means necessary. See them in The Boys.
John Wick is a widowed former Navy Seal who becomes a notoriously effective hitman, killing over 124 people with gunshots alone. See them in John Wick.
King Schultz is about as color-blind as a man of his era can be. See them in Django Unchained.
White Witch's heart is as frozen as the land she rules. See them in The Chronicles of Narnia.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
Charlie is a Type A theater director dealing with something out of his control: a painful divorce. See them in Marriage Story.