Because you like Juliet Capulet in Romeo & Juliet
Wei Shen is an undercover cop on a mission for justice (or at least vengeance). See them in Sleeping Dogs.
Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.
The quiet, intense Daryl Dixon lets his crossbow do the talking. See them in The Walking Dead.
Don't worry about this forensic scientist offing you unless you're a serial killer yourself. (You're not, right? Just checking.) See them in Dexter.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
While his twin tries to save lives, Millions Knives does the best to end them. See them in Trigun.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
When a half-breed breaks the rules, John Constantine deports them straight back to hell. He's trying to buy his way into heaven. See them in Constantine.
Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.
A genetic experiment engineered to be the perfect assassin, Agent 47 is cold, professional, and lethal. See them in Hitman.