Because you like Ivan Drago in Rocky Series
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.
Hawkeye is most comfortable perched above the action, keeping an eye on everything and using a well-timed arrow to save the day. See them in Marvel Cinematic Universe.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
This wizard is never late, nor is he early. Gandalf arrives precisely when he means to. See them in The Lord of the Rings.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
If you hang out with Bender in cool dive bars in 31st century New York, make sure you're on his "Do Not Kill" list. See them in Futurama.