Because you like Scott Smith in Milk
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.
Vincent Vega likes a good steak, a cheap milkshake, and killing a target without anything going wrong. See them in Pulp Fiction.
A legendary warrior with a complicated relationship to the truth, Jaime Lannister is revered and reviled in equal measure See them in Game of Thrones.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.