Because you like Scott Smith in Milk
A fourth grader without a moral compass, Eric Cartman lives on KFC, Taco Bell, Pizza Hut, and Cheesy Poofs. See them in South Park.
Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
There's never a dull moment when this mischievous high-schooler gets up to his hijinks. Save Ferris! See them in Ferris Bueller's Day Off.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
Part of an elite team of investigators, Abby Sciuto is the happiest Goth to ever work in law enforcement. See them in NCIS.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.
Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.