Because you like Ganondorf (Ganon) in The Legend of Zelda
Severus Snape is a misanthropic potions teacher with a vindictive streak. See them in Harry Potter Series.
What Ron Weasley lacks in motivation and book smarts, he makes up for in loyalty and street smarts. See them in Harry Potter Series.
John Watson is haunted by his past (who isn't) but he's starting to branch out with some help from a world class detective. See them in Sherlock.
Bedside manner is for chumps, not the brilliant Dr. Gregory House. See them in House M.D..
Both brave and foolhardy, Thomas trusts his instincts above all else. See them in The Maze Runner.
The quiet, intense Daryl Dixon lets his crossbow do the talking. See them in The Walking Dead.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Intelligent and compassionate, Hazel Lancaster would rather face things, even bad things, than sugarcoat the truth. See them in The Fault in Our Stars.