Because you like Ellie in The Last of Us
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.
Is there more to life than being really, really, ridiculously good looking? Derek Zoolander thinks not. See them in Zoolander.
Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.
Darcy Lewis is a razor-sharp scientist studying things that science can't explain. See them in Thor.
Celie Johnson says she's poor, black, and may even be ugly. But dear God she's here. See them in The Color Purple.
An agile and powerful swordswoman, Saber is a dignified warrior down to her bones. See them in Fate/Stay Night.