Because you like Harry Lockhart in Kiss Kiss Bang Bang
Free-spirited Annie Hall goes through life saying "La-di-da, la-di-da, la la." See them in Annie Hall.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .
Beware! Anton Chigurh carries a coin with him, which he forces his victims to flip to decide whether they will live or die. See them in No Country for Old Men.
Kumar Patel is always high, always hungry for sliders. See them in Harold & Kumar Go To White Castle.
Vincent Vega likes a good steak, a cheap milkshake, and killing a target without anything going wrong. See them in Pulp Fiction.
Rupert Giles is a librarian on the outside, fearless evil-fighter on the inside. See them in Buffy the Vampire Slayer.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
Mr. Blonde is the undisputed leader of his pack of suited-up outlaws, with a stoic and serious demeanor, and a penchant for bloodshed. See them in Reservoir Dogs.
Combining an innocent face with an insatiable bloodlust, Eli recruits friends to join the vampire way of life. See them in Let the Right One In.