Because you like Andrew Ryan in Bioshock
Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Usagi Tsukino may look like a lazy teen, but when Usagi conjures up her alter ego and calls her Sailor Scout team, no villain stands a chance. See them in Sailor Moon.
Not only will attorney Matt Murdock get you off the hook, but his alter ego Daredevil might also swing by later and rough up whoever put you there. See them in Marvel Cinematic Universe.
Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.
Damon Salvatore used to miss being human. Now he can't think of anything more miserable. See them in The Vampire Diaries.
Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.
Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.
Dominic Toretto lives his life "a quarter mile at a time", and he burns through those miles faster than anyone. See them in The Fast and the Furious.
A 100-plus-year-old who looks like a dreamy teenager, Edward Cullen warns girls to avoid him, which makes them want him even more. See them in Twilight.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.