Because you like Gilderoy Lockhart in Harry Potter Series

Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.

V is a violent anarchist with literally nothing left to lose. But, he might have a point. See them in V for Vendetta.

Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.

Daphne Blake's unfailing enthusiasm keeps the team's morale up even as they're battling evil spirits and other ghouls. See them in Scooby-Doo.

Tiffany Doggett is usually a nice, good Christian. Just don't get her riled up! See them in Orange Is The New Black.

In the Land of the Dead, finally free from the restrictive customs of Victorian society, Victor Van Dort is coming out of his shell. See them in Corpse Bride.

Wolverine is a hot-blooded Canadian with an adamantium skeleton who's the best at what he does. See them in X-Men Series.

Britta Perry has never met a cause she couldn't passionately champion—at least for a little bit. See them in Community.

Phoebe Caulfield is a wise-beyond-her-years 10-year-old with an empathetic spirit. See them in The Catcher in the Rye.

Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.

Faith balances her adventurous thrill-seeking attitude with a righteous passion for justice. See them in Mirror's Edge.

Cosima Niehaus loves exploring the unknown. Even her own DNA is a puzzle, waiting to be unlocked. See them in Orphan Black.