Because you like Scarlett O'Hara in Gone with the Wind
Juliet Capulet falls head over heels for her rival family's resident sweet talker, Romeo. See them in Romeo & Juliet.
Shy and nerdy, Gabriella Montez moved to Albuquerque and quickly became the toast of East High and a darling of the stage. See them in High School Musical.
Jenny Flint is a devoted wife and daring crime fighter, which is pretty unconventional for a Victorian maid. See them in Doctor Who.
Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.
Tiana lives by a simple motto: "Fairy tales can come true. But you gotta make them happen, it all depends on you." See them in The Princess and the Frog.
Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Lucille Bluth doesn't understand the question, and she won't respond to it. And you're probably better off. See them in Arrested Development.
Cassie Sullivan is resilient and resourceful, but she's not quite as brave as she pretends to be. See them in The 5th Wave.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.