Because you like Ebenezer Scrooge in A Christmas Carol
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Faith balances her adventurous thrill-seeking attitude with a righteous passion for justice. See them in Mirror's Edge.
A talented OBGYN, Addison Montgomery is trying to figure out the whole love and marriage thing. See them in Grey's Anatomy.
Ethical but anxious, Chidi Anagonye approaches life like a problem to be solved. See them in The Good Place.
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.
Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.
Nemo is a small fish in a vast ocean, but he dreams of seeing it all. See them in Finding Nemo.