Because you like James Halliday / Anorak in Ready Player One
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Good fashion? Check. Snarky quips? Check. Supernatural evil-fighting powers? Also check. See them in Buffy the Vampire Slayer.
Kenny McCormick is a boy of few words who likes nudie mags, NASCAR, monster trucks, origami, and Peruvian pan flute bands. See them in South Park.
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.
If Jack Torrance is one of his moods, you'll be the unlucky victim of the most bone-chilling, sinister yellers around. Bring your own axe. See them in The Shining.
Ichigo Momomiya is a bubbly student by day, magical cat-powered superhero by night. See them in Tokyo Mew Mew.
Not only could Hellboy avenge your death, he'd also have a sense of humor about it and not let it ruin the rest of his night. See them in Hellboy.
It's a mad, mad world, but Alice has a surprisingly level head as goes her own way down the rabbit hole. See them in Alice in Wonderland.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.
Armin Arlert was wrong. This world hasn't become hell; it's been hell. He just couldn't see it before. See them in Attack on Titan.
The son of Death has an obsession with perfection and symmetry. See them in Soul Eater.