Because you like Mello in Death Note
Kevin Khatchadourian is a disturbed, affect-less teen on a dark path. See them in We Need to Talk About Kevin.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Anger is a cantankerous hothead whose job is to get others riled up. See them in Inside Out.
Bob Parr is an ex-superhero now focused on being a dad, but he misses the action. See them in The Incredibles.
Jessica Rabbit isn't bad. She's just drawn that way. See them in Who Framed Roger Rabbit.