Because you like Rust Cohle in True Detective Season 1
Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.
Davos Seaworth is steadfast, intelligent, and trustworthy, which are hard traits to find in a place like Westeros. See them in Game of Thrones.
Anya Jenkins has a real harsh bark to go with her demonic bite. See them in Buffy the Vampire Slayer.
Although life in a post-apocalyptic world is far from easy, Julie Grigio maintains her sense of humor. See them in Warm Bodies.
Javert is an inspector with a single-minded focus: to bring criminals to justice. See them in Les Miserables.
Although she is underestimated, Lagertha never fails to prove her worth as both a warrior and a mother. See them in Vikings.
Leone Montana is a fearless hitman with a surprisingly sensitive side. See them in Leon: The Professional.
Tony Montana makes up for his language barrier with his immense skill at cursing as loud and effectively as humanly possible. See them in Scarface.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
An adventurous dreamer, George Bailey always winds up putting other people's dreams first. See them in It's A Wonderful Life.