Because you like Malcolm Tucker in The Thick of It

If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.

Marge Gunderson embodies the very best of the American Midwest. She's kind, friendly, and fiercely honest. See them in Fargo.

The "runt" of his biker gang, Tetsuo Shima grapples with a perpetual inferiority complex. See them in Akira.

Tattoos, bad boys, and heroin: Jane Margolis is learning that some vices are more dangerous than others. See them in Breaking Bad.

Southern belle Scarlett O'Hara is a heart-melter who has no problem looking after herself. See them in Gone with the Wind.

Nicky Nichols just wants to settle down with a nice girl, but being in prison is making that a little difficult. See them in Orange Is The New Black.

Strong-willed Norah Silverberg isn't willing to be the goody bag at anyone's pity party. See them in Nick and Norah's Infinite Playlist.

Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.

Jasper Jordan is trying his best to make it through the night. See them in The 100.

Roger Kint is a nervous, weak, ham-handed criminal. We think. See them in The Usual Suspects.

Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.

Though he has a brilliant mind for mathematics, Christopher has a much harder time processing the rest of the world. See them in The Curious Incident of the Dog in the Night-Time.