Because you like Maurice Moss in The IT Crowd
Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.
Lady Macbeth takes being a powerful woman to a whole other level. See them in Macbeth.
When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..
The fearless bodyguard of Rick Flag, Katana will ruthlessly kill her enemies, trapping their souls in her sword. See them in DC Extended Universe.
A brave "Young Wolf," Robb Stark has never lost a battle. See them in Game of Thrones.
Beneath Lena Duchannes' prickly exterior lurks a sensitive, compassionate soul. See them in Beautiful Creatures.