Because you like Piper Chapman in Orange Is The New Black
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Driven by guilt and rage, Kratos is less a man and more an unstoppable avatar of anger and hate. See them in God of War.
Dominic Toretto lives his life "a quarter mile at a time", and he burns through those miles faster than anyone. See them in The Fast and the Furious.
Always headed towards adventure, Goku is frequently with a band of loyal companions at his side. See them in Dragon Ball.
A bureaucrat in the Land of the Dead, Manuel Calavera is a jaded, sarcastic loner who just might have a hidden heroic side. See them in Grim Fandango.
Buttercup is a farm girl turned princess who'd do anything to have her old life back. See them in The Princess Bride.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
If there's any hope of resolving things peacefully, this proud ape leader will have to trust the humans. See them in Dawn of the Planet of the Apes.
Wearing couture pinstripe suits over his cut abs, banker Patrick has a way with the ladies. But his relationships never end well. See them in American Psycho.
Self proclaimed, Fat Amy, likes horizontal running and mermaid dancing. Important skills, one could argue. See them in Pitch Perfect.