Because you like Mr. Gold in Once Upon a Time

Nicholas Angel is super-dedicated to his job as a police officer. Maybe a little too dedicated. See them in Hot Fuzz.

Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.

Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.

Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.

Evan is a sensible kid, but being sensible isn't going to help him lose his virginity. See them in Superbad.

While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.

Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.

Often on the verge of a nervous breakdown, Annie Edison nevertheless manages to be the brain of the Greendale study group. See them in Community.

Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.

Betty Cooper seems like a sweet girl, but she also has a dark side and can go beyond what's safe or sane. See them in Archie Comics.

Daring on a bike but haunted in his personal life, even Johnny Blaze isn't fast enough to outride his past. See them in Ghost Rider.

Kyoya Ootori is possibly the only person who could reasonably go from VP of a school club to ruling the world. See them in Ouran High School Host Club.