Because you like Pete Campbell in Mad Men
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
Despite being at the bottom of the social hierarchy in school, Eric Effiong is an upbeat student who loves makeup and fashion. See them in Sex Education.
In a group of self-serving career climbers, Laurel Castillo is the only one who wants to serve others. See them in How to Get Away with Murder.
A powerful priestess, Melisandre is shrouded in mystery and lots of red. See them in Game of Thrones.
Michaelangelo is an above-ground crime-fighter by night, and a pizza-eating, sewer-dwelling mutant ninja turtle by day. See them in Teenage Mutant Ninja Turtles.
Ted Mosby is a hopelessly romantic architect in search of someone to be the mother of his children. See them in How I Met Your Mother.
A brilliant intelligence officer, Eve Polastri seems more like Bridget Jones than James Bond. See them in Killing Eve.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
James Wilson is a compassionate doctor who willingly plays the sidekick. See them in House M.D..