Because you like Peggy Olson in Mad Men

Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.

Trying to get through school without being a burden to anyone, Tohru Honda stays cheerful despite her difficulties. See them in Fruits Basket.

Foul mouthed and disturbingly comfortable with violence, Hit-Girl is a precocious assassin who doesn't need anyone's protection. See them in Kick-Ass.

Rhodes has to trust his conscience to guide him through a political struggle that could change the very shape of modern warfare. See them in Marvel Cinematic Universe.

He's a get rich or die tryin' kind of raccoon. See them in Marvel Cinematic Universe.

It's hard to tell if Dean Winchester cares more about saving the world or his 1967 Chevy Impala. See them in Supernatural.

A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.

Stewie Griffin is just your average evil-genius, talking, sociopathic baby. See them in Family Guy.

A benevolent madman with a blue box, The Doctor is traveling through time and space to heal the wounds of the universe. See them in Doctor Who.

Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.

Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.