Because you like Peggy Olson in Mad Men

People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.

He's a dedicated cop and a nice guy. But James Gordon is learning that Gotham is not a city for nice guys. See them in Gotham.

Convinced that the world is conspiring against him, Tatsuhiro's reconciled himself to his fate as a shut-in. See them in Welcome to the NHK.

Hiccup Haddock III may be the only Viking nerd in recorded history. See them in How to Train Your Dragon.

When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.

His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.

Talented but anxious, Shinji Ikari struggles to bear the challenges that life hands him. See them in Neon Genesis Evangelion.

Some say to survive in Underland you need to be as mad as a hatter–which, luckily, he is. See them in Alice in Wonderland.

There's no obstacle too great for this charismatic treasure-hunter. See them in Uncharted.

The brilliant and well-adjusted Ender Wiggin is being groomed for the next generation of military leaders to fight alien invaders. See them in Ender's Game.

Greenpeace? No, this brave eco-terrorist is waging Greenwar. See them in Final Fantasy Series.