Because you like Ken Cosgrove in Mad Men
Rick Sanchez is a gruff, alcoholic mad scientist, with the emphasis on "mad." See them in Rick and Morty.
Belle has ready every storybook in town, and she's slowly realizing that life is no fairytale. See them in Beauty and the Beast.
Whatever Sakura Haruno lacks in power, she makes up for in intelligence and bravery. See them in Naruto.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
As Jane Villanueva grapples with a truly unexpected pregnancy, she realizes that her life is "now the stuff of telenovelas." See them in Jane the Virgin.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
The star of every school production since kindergarten and the most popular girl of East High, Sharpay Evans usually gets her way. See them in High School Musical.