Because you like Don Draper in Mad Men
Although Thomas Sharpe is an English baronet, he doesn't have a Shilling to his name. He's in America to sell his invention and marry rich. See them in Crimson Peak.
Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
After Otto Octavius' accident, he becomes fixated on finishing the reactor at any cost. See them in Marvel Cinematic Universe.
Steven Universe is an excitable youth who likes junk food and trying to save the world. See them in Steven Universe.
Stefan Salvatore was the golden boy when he was alive. Can he keep it up as a vampire? See them in The Vampire Diaries.
After years of being a nerdy loner, Seth Cohen can't wait to shower charm on his newfound friends. See them in The O.C..
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
Harvey Specter depends on no one and gets his fulfilment from ambition, material success, and expression of his own worth. See them in Suits.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Teddy Sanders loves his frat brothers so much he might never leave school. See them in Neighbors.
To cope with injustice, Connor finds meaning in his strict and unbreakable code of honor. See them in Assassin's Creed Series.