Because you like Seto Kaiba in Yu-Gi-Oh!
Ultron is security software turned evil mastermind. See them in Marvel Cinematic Universe.
A powerful mob boss, Vito Corleone is always making offers people can't refuse. See them in The Godfather.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
Liv Moore is a sarcastic high-achiever turned morally conflicted zombie. See them in iZombie.
Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.
CIA operative Carrie Mathison is on a self-assigned mission to follow a lead, whether it be the truth or just her delusions playing tricks. See them in Homeland.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
Ellen Ripley defines the word "badass." When she's not leading her crew on an interstellar voyage, she's slaying terrifying creatures. See them in Alien.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
It's easy for Brian O'Conner to fake his way into the world of extreme racing because he's been popping cars since his teenage years. See them in The Fast and the Furious.
Imperator Furiosa is a badass patriarchy toppler. She'll do anything to secure a better, freer future for the women she cares for. See them in Mad Max: Fury Road.