Because you like Mal Reynolds in Firefly
Tony Montana makes up for his language barrier with his immense skill at cursing as loud and effectively as humanly possible. See them in Scarface.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
A brilliant graduate student in Italy for "research," Oliver has other things on his mind: flirting, swimming, and dancing. See them in Call Me by Your Name.
Brian Griffin is the most scholarly member of the family—when he's not drunk on martinis. See them in Family Guy.
Danny Zuko's car is auto-matic. Its system-matic. Its hyyyyydro-matic. Why, its greased lightning! See them in Grease.
A machete-wielding mass-murderer, Jason Voorhees is a terrifying blank slate. See them in Friday the 13th.
Sabriel is smart enough to understand the dangers that await her and brave enough to face them anyway. See them in Abhorsen Series.
Detective Alec Hardy doesn't let anyone get too close to him. See them in Broadchurch.
In the simplest terms, in the most convenient definitions, people consider Brian a nerd. But he's more than that. See them in The Breakfast Club.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
A brilliant intelligence officer, Eve Polastri seems more like Bridget Jones than James Bond. See them in Killing Eve.