Because you like Clara Oswald in Doctor Who
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
Playing his cards close to his vest, J. Daniel Atlas believes the closer you look, the less you see. See them in Now You See Me.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Benji Applebaum is not a total nerd. He also happens to be super into magic. See them in Pitch Perfect.
Sally Albright is high maintenance who she thinks she's low maintenance. But she's still worth it. See them in When Harry Met Sally....
Driven and straightforward with high-technology parts, EVE was sent to Earth to see if it is habitable. See them in WALL-E.
Anastasia Steele's new boyfriend Christian might as well come with a warning label that reads "Beware: Severe Issues That Might Warrant a Trip to Dr. Phil." See them in Fifty Shades of Grey.
Quinn Fabray can become a monster when there is something she wants. See them in Glee.
Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.